Agent Provocateur is a British lingerie retailer founded in 1994 by Joseph Corré and Serena Rees. The first shop was opened on London's Broadwick Street in the Soho district in 1994. Since then, the company has opened 30 stores in 13 countries across the globe. In 2007, Agent Provocateur was purchased by the private equity house 3i for £60m.
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